Nobody’s reading your posts. You probably have a goal to reach millions of readers. Right now, you can barely get one.
What the heck is going on?
Something is Wrong with Your Article
You’ve written a 1,000-word masterpiece, edited to perfection. Is it getting views? Are people sharing it? Not so much.
There’s something wrong with your “masterpiece.” Here’s a question: “Is your article helping readers take actionable steps closer to their solution?”
People venture the internet to be entertained or educated. If the purpose of your post is to help people, your piece has to offer answers. Your words have to be the scratch to the readers’ itch.
Here’s a formula on how to write problem-solving articles you can remember:
“The Itch (reader’s problem) + The Scratch (your answers) = Valuable Article”
Have you noticed the most shared articles come from niches like money, business, parenting, technology, and fitness? They’re onto something.
A young investor with huge financial goals will search the internet to learn how to make multiple income streams before they hit 30.
Someone not satisfied with their current weight will surf through websites for ways to get rid of it.
They have problems. You have the solutions.
What Do You Know?
What do you know that can help people?
Do you know how to get a shapely Instagram booty by the summertime? Start a successful startup? Create and sell eBooks on Amazon?
If you have answers, spill it out. The more details, the better. Readers love specifics.
A while ago, I created a post on my book blog on how people can make money reviewing books. I had an unexpected, positive turnout. One commenter mentioned she shared the article with her entire Facebook group.
A quick way to find out what people are looking for on the web is Google. Depending on your niche, start with “how to” and see the results. If you’re big on cooking, you might see something like this:
Don’t forget one post doesn’t solve everybody’s problems. Use Google to find questions and write down at least five article ideas to start writing more helpful posts.
As for the cooking example, you may have written down ideas based on your Google results such as:
1. How to Cook Rice
2. How to Cook Turkey (Great during Thanksgiving season)
3. How to Cook Pasta
4. How to Cook Chicken (there are dozens of ways you can answer this one)
Hungry people are searching for answers. Be the one to satisfy their problems (and their taste buds).
Quora is another helpful site where everybody’s asking questions. If you haven’t joined yet, I highly recommend it.
Many people also check out Google Trends. I don’t use it often, but it’s a resourceful tool whenever I’m stumped on ideas.
Writing online is not all about you. Well, not at first, at least.
Long ago, I discovered the best way to catch readers’ eyes online is by helping them solve their problems.
Remember: You scratch their back, they will scratch yours.