Three Reasons Why Your Blog is More Dead Than George Washington

here are 600 million blogs out of 1.7 billion websites across the internet. In America, nearly 32 million bloggers are typing away their latest content. How many do you think are ultra-successful? I’m talking well enough they can live alone as full-time bloggers without a care in the world. Are you one of them?

Let’s say you’re a health and wellness writer. You know everything under the sun about this topic and create a blog. After three months of posting a weekly article, you only receive 20 views. No comments, no monetary compensation from your affiliate links. WTF? Why is your blog more dead than George Washington?

Here are three reasons:

1. No Traffic

Your blog needs traffic to stay alive. Traffic are surges of viewers coming into your blog daily. Business Insider receives an estimated monthly 30.4 million visitors to their site. Imagine that kind of traffic flooding into your blog.

Use social media, whether it’s Facebook or Pinterest, to attract more traffic. I share content on Instagram and Twitter for extra eyes.

My pinned article on Twitter (via @alexaducks)

If you’re thinking about establishing a YouTube channel, use it as an advantage for your blog as well. Create a video on your topic with a blog link (based on the same subject) about it in the description area.

For returning visitors, you may want to start an e-mail list. You can go with ConvertKit, MailerLite, or Mailchimp. Keeping contact with your readers is a big plus.

Lastly, you can gain traffic through guest posting. Share your expertise on high authority sites based on your niche. If you’re an entrepreneurship writer, head to onEntrepreneur or Addited2Success. Digital marketing? Try ResultFirst.

To find which sites accept guest posts, type in “write for us” on Google, including your niche. Here’s one for pets:



2. No Engagement

Don’t drop your post and go expecting your blog will flourish. If you receive comments on your blog, reply. You don’t have to respond to trolls.

Blog engagement contributes to SEO (Search Engine Optimization). Such activity on your site sends a message to Google your blog is a lively place.

3. No Consistency

Writing consistency can be tricky, especially if you’re a newbie blogger. I’ve been blogging for years, and sometimes I slip up.

Blogging one post per month isn’t going to give you the results you desire. Start with 2–3 posts a week, around 300–600 words. If you want to publish more, you’re free to do so. The internet appreciates more content in its gigantic system.

You can get away with writing one post per week if it’s over 2,000 words (like Neil Patel). Besides, long-form content helps you rank higher on Google. If you’re on the first-page search results, people are more likely to click on your site for the answers they’re looking for.

Remember to keep posting, reply to comments, and build doors for incoming traffic. One more thing: remember to create content answering people’s needs. One of the best places to find people’s itches is Quora.

Blogging is not a one-time deal. The more energy you put into your blog, the more energy you’ll get back.

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